I’ve already published a thorough marketing strategy with a calendar outlining specific deadlines and objectives. Now I want to share with you my overarching Marketing Plan for Jump based on an outline I found on the All Indie Writers website. The ...
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Feed SubscriptionA marketing strategy for a self-published novelist
(Cover image belongs to artist Knows Flower) In marketing AMIDST TRAFFIC (my first self-published book, which has won several awards) I didn’t follow much of a marketing plan. I basically finished the book, had it edited, and rushed to publish just so ...
Read More »A New York Times Magazine editor was my professor once
It’s true. I took a class at the University of Pittsburgh once taught by (now) deputy editor for the New York Times Magazine, Joel Lovell. You’re probably thinking, “Come on! You expect me to believe that? Why didn’t you use ...
Read More »The price battle: 99 cents or $2.99?
(The feature image at the top of this blog post belongs to Pennies in My Shoes) If you’re an indie author with a book published through Kindle Direct Publishing, you know that there’s a BIG difference between pricing your ...
Read More »Which Book Marketing Effort is Most Effective?
(The feature image at the top of this post belongs to Disturbet) Everybody knows that word of mouth is the MOST effective method of selling and promoting your book. But that puts you (the author) in the passanger seat, not the ...
Read More »How to get more mouse clicks from Twitter
(Feature image by JoseAlvesSilva) This article was written mostly to help authors get more clicks (therefore sell more books) using their twitter accounts, but I think any business owner or product promoter can learn from this. If you’re reading this, ...
Read More »Amidst Traffic – Official Book Trailer
Here it is finally! The official video book trailer for “Amidst Traffic.” A huge shout out and THANK YOU goes out to fellow author and novelist, Andrew Seaward, who produced this really awesome and professional trailer. I’m sure I tested ...
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